Silk Mark: What It Means & Why You Should Look for It
In a world where fast fashion often overshadows authenticity, choosing genuine, ethically-sourced silk is both a luxury and a responsibility. If you’ve ever purchased or admired a silk saree, you’ve probably come across the Silk Mark label. But what exactly does it mean—and why does it matter? Let’s unravel the story behind this prestigious certification and why every conscious shopper should look for it.
What is Silk Mark?
Silk Mark is a certification issued by the Silk Mark Organisation of India (SMOI), a body established by the Central Silk Board, Ministry of Textiles, Government of India. It’s the only assurance of pure and authentic silk in the Indian market. In short, if your silk product carries the Silk Mark tag, it’s 100% genuine natural silk.
Why the Silk Mark Matters
- Authenticity Guaranteed : There are countless synthetic blends and duplicate fabrics masquerading as “pure silk.” The Silk Mark ensures what you’re buying is not just a lookalike—but the real thing.
2. Support for Indigenous Weavers: When you choose certified silk, you’re supporting the handloom and sericulture industry that sustains thousands of artisans across India. It helps preserve heritage crafts and livelihoods.
3. Eco-Friendly & Natural: Natural silk—especially Peace Silk or Eri Silk, as we use at Elegance by Preeti—is biodegradable, skin-friendly, and produced without harmful chemicals. Its kind to the Earth and your skin.
4. Adds Value to Your Wardrobe: Silk Mark not only vouches for purity but also enhances the long-term value of your saree or fabric. Think of it as an heirloom investment—wrapped in tradition and trust.
Eri Silk & Silk Mark: A Proud Pairing:
At Elegance by Preeti, we work with Eri Silk—also called Ahimsa Silk—a cruelty-free silk where the cocoon is not destroyed, allowing the silkworm to live.
Eri Silk is:
- Soft yet durable
- Breathable and luxurious
- Handwoven by traditional artisans in Assam and the Northeast
We are proud to say that many of our collections bear the Silk Mark, a symbol of our dedication to quality, ethics, and sustainability.
How to Identify a Silk Mark Tag when you receive a silk product:
- Look for a small holographic Silk Mark label usually sewn or attached with a tag.
- Each tag carries a unique identification number.
- You can verify it with SMOI if you’re unsure.
Why You Should Care
When you shop for silk—especially handloom—you’re not just buying fabric. You’re investing in tradition, supporting skilled artisans, and embracing a slow fashion philosophy. The Silk Mark is your badge of authenticity in that journey.
From Elegance by Preeti, With Love
As a brand that celebrates heritage weaves and conscious craftsmanship, Elegance by Preeti proudly aligns with the Silk Mark movement. Our mission is to offer beautiful, ethical, and certified handloom pieces that you can wear with pride.
So next time you drape a saree or gift someone silk, check for the Silk Mark—because authentic elegance is always worth it.
